Bringing together the reach of the Internet with the power of human interaction not only makes good business sense, but is a natural and relatively simple step for a wide variety of online businesses such as call centers, ISPs, shipping companies, help desks, stores, banks, insurance companies, hotels, travel agencies, educational institutions, and more.
The ability to provide live and personal service directly through your Web site offers several advantages:
- It lets you communicate with an online audience that you may not reach otherwise.
- It puts you in touch with users who are likely to be more serious prospects, since they usually have already read the literature on your site before contacting you.
- It allows you to provide the specific information or ordering assistance needed at the point of sale (in this case your Web pages), while the interest is still alive and your products are fresh in the customers mind. This provides a distinct advantage over competitors who rely on traditional sales methods.
- And finally, human contact appeals to people intrinsically. Providing live help in the impersonal environment of the Web caters to peoples preference for communicating with other people. Only a real person can guide the customer, respond to special requests, solve problems, and assist in purchase decisions and even up sell. Gartner Group research identifies customer intimacy as the differentiating ingredient for success in the 21st century.
Lynks strategy is to provide both the advanced technologies required to support demanding e-Business applications and the ease-of-use and instant access that grabs and retains customers. Lynk accomplishes this strategy through the e-TeleLynk Communication Server, a breakthrough Web call-through solution. This solution is comprised of the e-TeleLynk Gateway and e-TeleLynk plug-in for establishing Lynk & Talk functionality on Web pages.