Choosing a Memorable Domain Name?
by Roger B, Director YESL

When choosing a domain name (URL) for your business it is essential to get one that’s easy to remember and easy to spell. It’s worth spending time to get a good domain for your website.

Start by doing a trademark search and a Web search before you settle on a domain name. Try to incorporate as many keywords as you can into your domain name – words that relate to your company name, your core business, and your brand. If at all possible, try to register a .com suffix. Being a .co.uk won’t help you be taken seriously if you intend to expand abroad.

Domain names are gradually becoming longer, instead of short abbreviations or acronyms. The jury is out on whether longer names are easier to remember than the shorter versions. Our view is that the longer the domain name, the greater the chances someone will press the wrong key and never find your website.

What about hyphens? Some people like hyphens (for example, www.first-business-systems.co.uk) because words look better written down if they’re separated, but the snag is customers often forget about them. The best policy is to register your domain name with and without hyphens, and with a range of suffixes that you can redirect to your main website URL.

When choosing domain names for your business, you also need to think about brand names and other slogans that are part of your business. Those domain names should be registered as well; they provide another way for customers to find you. You can easily link those domain names to main website URL.

The ideal time to register your domain name is when you register your company name. This ensures that if you are planning to have a website developed for your company now or at any time in the future, your chosen URL address will be secured and you then have the option of being able to promote your website. For example: company stationery, business cards etc, prior to completion of your site.

Your e Solutions Ltd offers a full range of internet services from individual home page creation through to corporate website structure. Our specialist web designers will work closely with you, step by step, from the initial planning stage, through to final website publishing and submission to the search engines. Our sister company, First Business Systems Ltd, offers a comprehensive range of business services including online company formations. We are an Actinic Gold Partner and a WorldPay Accredited Partner.

 

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If you want to know more about First Business Systems or Your e Solutions, then feel free to contact us at: JohnC@YESL.co.uk
John Carter, FBS